Strong branding and imagery maximise Wolverson Fitness' exhibition stand impact

Wolverson Fitness, established in 2004, is the UK’s largest supplier of kettlebells and cross-training equipment. Exhibiting at Body Power for the first time on a large stand—Wolverson Fitness wanted to maximize the impact of their stand—building on their existing brand awareness in the fitness market.

“The 24 sqm stand comprised a separate demonstration and storage area—and as Wolverson have some great photography we were able to create very striking graphics,” stated Rob Evans, director of Kyoti Graphics.

Jason McCarthy, general manager of Wolverson Fitness stated, “we were very grateful for the support Kyoti Graphics gave us on this project. They really went above and beyond to ensure our stand had great impact which led to a very successful trade show for the company.”

 

PROJECT DETAILS

PROJECT

Exhibition items for 24 sqm stand at Body Power Expo, for one of the UK’s leading functional equipment specialists.

BRIEF

To design, supply and install expo items at the company’s increased scale stand, to maximize brand impact at the show at NEC Birmingham, for Wolverson Fitness of Willenhall.

DESCRIPTION

Small format print including leaflet and business cards, and stand graphics including banners, foamex, roll up banners and dye sub flags.