Vehicle graphics are an important 24-7 Chillogic brand reinforcement opportunity

Two regional businesses have joined forces to deliver a rolling contract to rebrand the Shropshire based specialist fleet. This inter-county solution brought together Kyoti Graphics, a Telford based company providing large format graphic print solutions, and Sign-Rite UK, a Leominster specialist in signage and vehicle graphics, to suppy and fit the modern 18 strong Chillogic fleet.

Specialists in temperature controlled logistics in the food industry, the Chillogic fleet includes articulated vehicles, 7.5 through 26 ton rigids and sprinter vans.

“It was essential the Atcham Industrial Estate based Chillogic rebranding was completed quickly to limit vehicle downtime. This required close team work and flexibility with fits completed on individual vehicles at short notice and irrespective of weather conditions. The graphics include foil and reflective elements which combine to create smart and distinctive branding,” commented Robert Evans, director of Kyoti Graphics. “Companies should not forget about the importance of vehicle graphics which represents a 24 – 7 brand reinforcement opportunity, which should not be overlooked as a component of any marketing communications activity.”

Dave Firmin, owner of Chillogic is delighted with his new livery, stating “my modern fleet is now clearly identifiable on the British roads, ensuring both my customers as well as road and vehicle agencies instantly recognise the vehicles, which contributes to the smooth running of our logistics service.”

Clancy Wilson, creative director of Sign-Rite UK, agreed, stating “this is proving an important growth sector in our business with many logistics companies investing in this highly effective and very visible way as the British economy emerges from recession.”